Secret: How to make others read your full post

This is the best way to make sure that your visitors read your post completely from the start to end:

Make it short and simple.

Wikipedia looks old ?

Sometimes when using wikipedia, it feels like they need to give it a better look. It looks so old.

I am not telling that they should give it a web 2.0 look. Just some tweaks here and there to make it a little more aesthetic.

What do you think?